Transactional SMS: Reliable, Priority Business Alerts

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Transactional SMS delivers time-sensitive, business-critical information your customers are expecting — with priority routing so messages reach recipients instantly, any time of day.

Transactional SMS Use Cases

  • Order Confirmation: confirm purchases and share tracking information
  • Payment Alerts: payment received or due-date reminders
  • Booking Updates: appointment, travel or reservation confirmations
  • Account Notifications: password changes, login alerts, security updates
  • Service Alerts: maintenance notices, delivery updates, service changes

Why Transactional SMS Matters

Because it is expected and requested information, transactional SMS enjoys higher delivery priority and fewer regulatory restrictions than promotional SMS — but it must never be used for marketing content, per TRAI rules.

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FAQs

Frequently Asked Questions

Can transactional SMS be sent at night?
Yes. Unlike promotional SMS, transactional SMS can be sent 24x7 since it delivers information the customer is actively expecting, such as OTPs or order updates.
Can I use transactional SMS for marketing?
No, TRAI regulations prohibit promotional content in transactional SMS routes. Doing so can lead to route blacklisting. We help you set up separate promotional and transactional routes correctly.
Do I need a registered sender ID for transactional SMS?
Yes, every transactional route requires a DLT-registered sender ID and approved templates. Our onboarding team handles the registration and template approval on your behalf.
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